Project Goals
We gave Smart Works Tutoring a brand identity through the use of an established logo, colour palette and branded fonts. The modern graphic and corresponding fresh colour palette exudes energy, giving it a friendly feel that will appeal to students of all ages. The pine tree represents Sarah’s ability to help her students fill in the blanks in their education and build upon a solid foundation.
Smart Works Tutoring’s website was outdated so it was imperative that we create a more modern website using the new and refreshed brand identity. It was important that the website design appeals to students of all ages so we went with a clean modern design and used friendly graphics in brand colours.
For the website, we focused on clear concise presentation of information, highlighting the services provided, information about Sarah and her business, and testimonials from past and current students. We also put contact information in the headers and footers, and created a contact page so potential students could easily find Sarah’s contact information from any page.