Project Goals
Our top goal for this project was to improve the user experience on desktop and mobile. We accomplished this with strategic planning and site reorganization to improve the content flow and the user’s access to important information. We then made sure that this translated to the mobile version of the site.
It was important to the client to have the ability to easily update the backend of the site. Using custom fields we were able to customize the backend of the website and provide a clean and custom editing experience for each page.
A major issue with the client’s old site is that it was loading very slow, particularly on mobile, and in turn provided a bad user experience. We switched to a new hosting provider and have implemented page speed optimizations such as caching, optimizing images and minifying files to improve the page speed score and performance.