Featured Project
Sunrise Coaching
Melissa is a an award winning subject matter expert in talent management practices and leadership development. The coaching partnership is a safe place to explore so that you can clearly see what’s really possible, navigating a path forward with increased clarity and self-confidence.
Project Goals
Sunrise Coaching is a brand new business and required a brand identity. The client wanted to elude to the sunrise name without being too literal so we designed a continuous line bird graphic with a subtle gradient background as a nod to sunrise. The bird represents how coaching will help potential clients find their wings and the line from the body of the
bird to the top right corner has an upward trajectory which illustrates the journey of personal growth. We used a mix of script and bold fonts, along with a trendy colour palette to make a big impact.
Being a new business, it was vital that the information was presented in a clear and organized manner so that the user is able to learn about Sunrise Coaching, Melissa and the services offered, with ease. It was also important to align the website design with the branding and create a feeling of inspiration with the use of imagery and quotes. We also created a blog to allow for supplementary content, and to attract users to return to the website frequently.
The client required an executive summary PDF to send to potential clients via email or to use as print outs at various workshops. We designed a document that uses the most important content and design elements from the homepage to create an executive summary of the business and service offerings including a call-to-action at the bottom to inform potential clients on how to get started.
